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LIONSGATE EXPANDS PRESENCE IN FAITH-BASED MARKET AS THE STUDIO INKS THREE-YEAR DEAL WITH INDELIBLE CREATIVE GROUP
Deal Expands Lionsgate’s Leadership Role In Faith-Based Properties Including Lee Strobel, Thomas Kinkade, Tyler Perry, Kirk Franklin, And More


NEWS SOURCE: L.A.B. Media
October 18, 2007

SANTA MONICA, CA, (October 18, 2007) - Lionsgate (NYSE: LGF), the leading independent filmed entertainment studio, announced today a three year deal with Indelible Creative Group. The announcement comes on the heels of Lionsgate’s release of Indelible’s 3:16 -- Stories Of Hope, a program based on America’s #1 inspirational author Max Lucado's new book, 3:16 The Numbers of Hope. Through the deal, Lionsgate acquires the North American mass market distribution rights to 3:16 as well as high profile faith-based franchises including Erwin McManus’ Crave and the popular children’s series Miss PattyCake. The announcements were made by Lionsgate President and COO Steve Beeks and Indelible President and CEO Chris Thomason.

With the addition of Indelible to its roster, Lionsgate continues to expand its overall industry leadership in the faith-based category. Earlier this year, the company inked deals with leading Christian non-fiction author Lee Strobel and the world’s leading Christian publisher Thomas Nelson. Through the deal with Thomas Nelson, the studio gained leverage in the CBA market for its existing library of product as well as upcoming inspirational theatrical titles such as Church Boy, based on the true story of inspirational gospel music icon Kirk Franklin, and a feature adaptation of Thomas Kinkade’s painting The Christmas Cottage. In addition, Lionsgate established a stronghold in the African-American faith-based market through its hugely successful partnership with Tyler Perry that resulted in the popular feature films Diary Of A Mad Black Woman, Madea’s Family Reunion, and Daddy’s Little Girls.

“Lionsgate is making a concerted effort to expand its leadership in the faith-based category and this relationship with Indelible is a very powerful statement to show our commitment,” said Beeks. “Max Lucado, Erwin McManus, and Miss PattyCake are three of the biggest names in the category and we fully expect them to have crossover success at mass market retail outlets.”

“Our goal at Indelible Creative Group is to deliver innovative products that are culturally and spiritually relevant, and Lionsgate is the perfect partner for us,” Thomason said. “Lionsgate has proven its leadership in marketing and distribution and is known for thinking outside the box from a content perspective. Their investment in the faith based audience proves their commitment to family values in entertainment.”

Based on the bestselling new book from Max Lucado, 3:16 Stories of Hope features a compelling short film about Katherine, a woman who finds herself in a dance club far from home, remembering a more innocent time in her life dancing with her father. Katherine's story of rebellion and consequence leads to an inspiring account of forgiveness, grace and unconditional love. The DVD also shares 12 exclusive segments featuring Max Lucado that impart the timeless message of John 3:16, phrase by enduring phrase.

Crave was created by best-selling author and pastor of Mosaic in downtown Los Angeles, Erwin McManus. The new series of short films, from Mosaic’s own Awaken Films, correspond to themes outlined in Erwin’s latest best-selling book, Soul Cravings, which is published by Thomas Nelson. As founder of Awaken, McManus uses the visual storytelling medium of film to reveal the hidden mysteries that permeate the soul. Tapping some of Hollywood’s brightest writers, directors and actors, these films tell stories that can be used in either a church or small group setting. Each film features an intro from McManus and a short message on the theme of the film.

Wearing her signature green smock with a red heart and two hands, Miss PattyCake is a music menagerie of fun for children. Created and played by veteran singer and mother of two, Jean Thomason, Miss PattyCake lives by the old Shaker motto, "Hands to Work and Hearts to God." Producing and selling nearly half a million children's videos, she has been nominated for a Dove Award and performed at conferences around the world. For more than 12 years, she has led children and parents in a special brand of worship called, "PattyCake Praise." Lionsgate has acquired nine previously released Miss PattyCake titles, with three new releases currently in production via Indelible. All titles will be distributed by Lionsgate for mass channels in 2008 and beyond.

ABOUT LIONSGATE
Lionsgate is the leading independent filmed entertainment studio, winning this year's Best Picture Academy Award® for CRASH, generating two consecutive years of $300 million-plus domestic theatrical box office, operating a $500 million-plus home entertainment business and producing a broad slate of prime time television series for fiscal 2007. It is a premier producer and distributor of motion pictures, television programming, home entertainment, family entertainment, and video-on-demand content. Its prestigious and prolific library of more than 10,000 titles is a valuable source of stable, recurring revenue and a foundation for the growth of the Company's core businesses. The Lionsgate brand is synonymous with original, daring, quality entertainment in markets around the world. For more information visit, www.lionsgate.com

ABOUT INDELIBLE
Indelible Creative Group is a faith-based film and music company based in Nashville, Tenn. creating experiences through media products that are culturally and spiritually relevant. Among its current DVD releases are Max Lucado 3:16 Stories of Hope, Crave short film series from best-selling author Erwin Raphael McManus and popular children’s entertainer Miss PattyCake. The company also represents a number of recording artists including Travis Cottrell, Phil Joel, Jeff Deyo and SPUR58 among others. Indelible Creative Group is distributed by Lionsgate (film) and WEA (music) in the general market; and Word Distribution at CBA retail. For more information, visit www.indelibleonline.com

 

 

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